Swimsuit World Tour: How Each Country Is Reinventing Beach Style – Part 2
As promised, here is the continuation of our world tour!
6. Australia: Sporty and practical swimsuits for surfing
Australia, with its legendary beaches like Bondi Beach, embodies a true surf and watersports culture. In this country where the ocean is part of everyday life, swimwear must not only reflect an active lifestyle but also meet specific needs in terms of performance and durability. Australian swimwear stands out for its practical and durable design, specially adapted to tackle powerful waves and harsh ocean conditions. They combine functionality and comfort, offering both support and freedom of movement, making them essential for surf and watersports enthusiasts.
Iconic local brands have captured this dynamic spirit while incorporating fashion elements, creating designs that are both on-trend and robust. Australian swimwear often features bold, vibrant colors, evoking the vibrant energy of the Australian coastline.
7. Japan: Covered and kawaii swimsuits
In Japan, modesty standards are very different from those in the West. Swimsuits tend to be more covering, with shorts, skirts, or even long sleeves to protect the skin. The Japanese attach great importance to skin protection, which explains the frequent use of these protective accessories.
Another aspect of Japanese beachwear is the "kawaii" (cute) style. Swimsuits in pastel colors, childlike prints, or unique cuts are very popular. Brands like Sailor Moon Swimwear fuse popular culture and beachwear to create playful and unique pieces.
8. India: Sobriety and cultural traditions
In India, swimwear is not a universally adopted garment due to cultural norms that prioritize modesty. However, tourist destinations like Goa and Kerala have seen the emergence of a more open-back swimwear style. Tankinis, one-piece swimsuits, and swim shorts are popular, offering more coverage while still being comfortable and fashionable.
The fabrics used are often lightweight, suited to the tropical climate, and the colors reflect the richness of traditional Indian patterns. Local brands are beginning to offer more Western designs while respecting cultural sensitivities.
9. Middle East: Burkinis and Cover-Up Swimsuits
In many Middle Eastern countries, full-coverage clothing is preferred, including swimwear. The burkini, invented in Australia by Aheda Zanetti, allows women to enjoy the beach while respecting their religious beliefs. It offers full body coverage while being lightweight and suitable for swimming.
Beyond its functionality, the burkini has become a true symbol of the balance between modernity and tradition. It allows women to immerse themselves in the world of beachwear while maintaining their modesty, adapting to the demands of modern life without compromising their beliefs. Its success extends far beyond the Middle East, as it has quickly gained popularity around the world, attracting more and more women who want to opt for more covering swimwear, whether for reasons of comfort, discretion, or adherence to personal values.
10. Scandinavia: Minimalism and clean lines
In Scandinavian countries, simplicity and minimalism are key. Swimwear favors simple, clean cuts and neutral colors, such as black, gray, or navy blue. These designs reflect a design approach focused on functionality and sustainability, in keeping with Nordic aesthetics.
Nordic brands focus on environmentally friendly materials, adapted to a clientele sensitive to ecological issues. Comfort is paramount, especially in regions where swimming can take place in cold waters, which requires high-quality materials.
Through this overview of swimwear around the world, we discover that this simple piece of clothing is actually a rich expression of local culture, fashion, and traditions. Each country reinvents swimwear according to its aesthetic and cultural values, while adapting to global trends. While globalization favors a homogenization of styles, each region retains a strong identity, influencing the way we approach the beach and swimwear fashion.
What is certain is that no matter where you are in the world, swimwear remains a central element of the summer experience, where fashion and comfort meet... I invite you to explore the world of Khiónê, if you haven't already, and to discover our innovative vision of the swimwear of tomorrow.
I hope you enjoyed this introduction to what inspires me, what I do and what motivates me, and I look forward to talking to you about new topics you might be interested in! The next collection is not far away...
