
French fashion icons from the 70s to the 90s who continue to inspire us
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Let's dive into the past for a retrospective journey through the iconic decades of French fashion, from the 70s to the 90s . These eras were marked by style icons who continue to inspire us today, especially when it comes to choosing our swimwear. Let yourself be transported by these iconic figures who shaped the French fashion landscape and continue to influence our style choices.
Brigitte Bardot: The embodiment of French sensuality

It's impossible to talk about French fashion without mentioning Brigitte Bardot. With her irresistible charm and iconic style, she embodies the very essence of French sensuality . Often seen on the beaches of the French Riviera wearing bikinis or one-piece swimsuits with elegant cuts and flattering necklines, Bardot popularized this little two-piece , which had been banned from French beaches just a few years earlier.
The seductive actress, admired by men and imitated by women, decides to adopt the object of the crime in " And God Created Woman ." A product that continues to mark swimwear fashion today. So you will have understood, if you wear a two-piece swimsuit , it is a little thanks to Brigitte Bardot .
Jane Birkin: Casual elegance

Jane Birkin, a Franco-British icon of the 1970s, is synonymous with relaxed elegance and bohemian chic . Known for her magnetic charisma, independent spirit, and artistic commitment, she symbolizes the freedom and boldness of this period. Jane Birkin embodied a new vision of femininity , blending relaxed elegance and sophistication, while remaining true to herself.
On the beaches of Saint-Tropez, she is often photographed in rather minimalist bikinis, which she paired with slightly unbuttoned linen shirts for a touch of chic nonchalance . Striped swimsuits and retro-cut pieces were also essential elements of her look.
Isabelle Adjani: Audacity and modernity

Beyond being one of the greatest French actresses of her generation, Isabelle Adjani left her mark on French fashion in the 80s with her avant-garde style and her ability to push the boundaries .
On the sunny beaches of the French Riviera, she often dared to wear two-piece swimsuits with asymmetrical cuts or geometric patterns, bringing a touch of retro modernity to her outfits. Graphic prints and innovative cuts were also favorite elements of the fashion icon .
Inès de La Fressange: Timeless elegance

Inès de La Fressange began her career as a model at the age of 17. Chosen by Karl Lagerfeld to become the face of Chanel in 1983, notably due to her resemblance to Coco Chanel , she then became the first model to sign an exclusive contract with a haute couture house.
She created her own ready-to-wear brand, Inès de La Fressange , in 1999, which was a huge success in its first few months. These various activities made her a highly publicized and popular star in the history of fashion, a true icon of the 80s due to her omnipresence.
Inès de La Fressange evokes timeless elegance and Parisian refinement . Her iconic style, synonymous with French chic, captivates with its simplicity and sophistication. Her appearances on the beaches of the French Riviera, wearing one-piece swimsuits with clean lines , are etched in our memories. Neutral colors and minimalist details were key elements of her look. She remains in people's minds even today as THE French woman with timeless style .
Vanessa Paradis: Rebellious Innocence

Seen as a style icon and an iconic figure of 90s French popular culture, Vanessa Paradis embodies the rebellious innocence and free spirit of her generation. Her eccentric and original style captivated the world's attention. Across the French Riviera, on the beaches of France's west coast, she was often seen in retro floral-print one-piece swimsuits, which she wore with a natural insouciance. Ruffled bikinis and retro-cut pieces were also integral parts of her iconic look.
As an artist, Vanessa Paradis was also praised for her musical talent and on-stage charm. Her success in the music and film industries helped boost her popularity and propel her onto the international stage, where she became a true pop culture icon .
As you know, fashion is a perpetual cycle . French fashion icons from the 70s and 90s continue to inspire us today with their iconic and timeless styles. Whether you prefer the sensual elegance of Brigitte Bardot, the modern audacity of Isabelle Adjani, the rebellious innocence of Vanessa Paradis or the timeless elegance of Inès de La Fressange, there is a look for every personality and every style .
This is what we offer you with Khiónê . So let yourself be inspired by these fashion legends and create your own French seaside style with a touch of nostalgia and timeless elegance.
By the way, who is your favorite fashion icon?