The genesis of Khiónê: A French and transparent brand
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Hello
My name is Chine, I am 25 years old and I created Khione a year ago around what I love most in life: fashion, my sister, my friends and also traveling, especially traveling in the sun! Since I was about 12 years old, I have been interested in clothes, materials, trends and the combinations of these three themes. I spent 7 years doing internships in different Luxury Houses and the same thoughts came out each time: too many interlocutors, expensive, expensive and still expensive but who give us very little transparency … why?
So I ended up getting interested in young brands, more involved And conscious of their impact. I identify with them much more and I have realized, with the evolution of trends and consumer desires, that communication is the key to everything. Khione is therefore above all inspired, thought out and produced around transparency and the importance that it occupies in our approach eco-responsible .
Manufacturing transparency is at the heart of Khiónê.
The swimsuits I design are then made in France , within a factory specializing in the production of swimwear and lingerie, thus promoting the reduced carbon footprint , better working conditions and great expertise. I have strived, from the beginning, to also work closely with my suppliers who are based in England.
Contrary to what one might think, once the process is launched and one equips oneself of the The best people , who understand what you expect and are willing to collaborate, it is no more complicated to work with England than with any other country.
My goal, whether in France or in England, is to establish relationships of trust with the people I work with on a daily basis. This then allows me to build relationships of trust with my clients. I have confidence in my product , in the way it is made and under what conditions.
Transparency doesn't stop there.
Product packaging is carefully designed to minimize its impact on the environment but also and above all to participate in an important mission for some women in this world, which is specific to the values of the brand I want to build. If you would like to know more about this subject, I invite you to visit the hindbag website and take an interest in their story, which is just as inspiring. The main value of Khiónê , which is therefore transparency, also translates into the highlighting of real bodies. We don't cheat. What's the point of highlighting retouched, transformed bodies? How can you identify with someone who doesn't exist?
I am convinced that all products can be realized if the customer feels connected to the brand in a way that authentic . This is why you will find all the information you need on the website of Khiónê . For those who are interested, I also openly explain the various costs associated with the production of the swimsuits I offer. This will allow you to understand the real value of each product and thus contribute to a project of quality , in the era of time in a calm and responsible manner.
I hope you enjoyed this introduction to what inspires me, what I do and what motivates me, and I look forward to talking to you about new topics you might be interested in! The next collection is not far away...